More Border Blaster Oldies
With a twist. First off, it’s not all day, nor even every day – yet. I am told they are hoping to do so “soon.” For now, it’s weekdays 7-9 a.m. and noon to 7 p.m.
Additionally, for much of the broadcast day, the station is running recordings of popular DJs of the past, using some of the syndicated programs once heard across the country. For example, Wolfman Jack is on the air using remastered recordings of one of his later syndicated programs, The Real Don Steele is heard playing music from his “Live From the Sixties” program, and Charlie Tuna is back hosting one of his programs that to my knowledge never aired locally. M. G. “Machine Gun” Kelly even has a program on the station; unlike the others, he’s still alive and well.
Easy to fix of course, but hopefully done soon.
In the meantime, AM music fans are indeed celebrating. Now we have an oldies station, a classic country station (KKGO 1260 AM) , a news station (KNX 1070 AM) and a few talk stations (KFI 640 AM and KABC 790 AM to name two). Add in play by play sports (KLAC 570 AM) and you have almost a full complement of stations to pull some listeners from other entertainment sources. It would be nice to get some current music along with some hard-edge rock … or even some adult standards, but I’ll take what I can get.
I know there will be many who say it will never work, and they may very well be right. The person behind the format is Marc Paskin, and my understanding is that he’s merely leasing time on the station — easier to support back in the old days — today, it’s hard to attract the ad dollars. Further, every format mentioned is attracting an audience outside of prime (young) demographics.
I lamented the lack of HD available in the latest model cars from General Motors, including the redesigned Traverse. But I have to say, at least the reception on the oldest broadcast band stellar in the new Chevy. I have yet to find a station I like that suffers from interference problems, and that includes XEPRS and KKGO. Fidelity of course isn’t the best, but it’s honestly not bad. FM is similarly good, though some of the weaker stations blend to mono (and cut the highs) in poor reception areas much faster than I like. I’d rather have a little bit of hiss with full fidelity. That being said, it is perfectly acceptable. Overall this may be among the best factory car radios I’ve ever used, just slightly edging out the one in my wife’s Corsair. I do wonder at times if HD technology is even worth the effort any more, considering the proliferation of phone apps that often work better than reception of FM HD secondary channels. Maybe simpler really is better. This would be a good example. I thought that by now KOST (103.5 FM) would be all holiday music. But it appears they are holding tight. Will they wait for Thanksgiving weekend? I’m betting November 15th, perhaps happening as you read this. I would be very surprised if the station waits any longer than that. ///The Big Switch